In today's Pacific Buisness News, an article focuses on the importance of pictures in selling real estate today. While the article speaks mostly to Oahu agents and properties, we believe the same is true for Maui real estate and especially high end properties like Maui oceanfront real estate.

Since more than three-quarters of potential buyers turn to the Web first when they start house hunting, that first impression today is often made with the click of a mouse. A photograph can determine whether a potential buyer wants to see a home or not. "When your photos are really good on the Web, it really attracts them in," said Patricia Choi, president and principal broker of Choi International of Honolulu. While firms like Choi's that sell multimillion-dollar homes have been using photographers for years, more and more real estate agents are hiring the pros to make even an unremarkable home lure more potential buyers on the Web.

Tom and Sean and Real Estate's Leading Edge have gone even further. We were unsatisfied with the idea that pictures of our clients Maui real estate would look like everyone else's. So we brought the talent in-house.

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Dan Cunningham is our practices' Creative Director. Dan is an experienced professional photographer and is the primary cover photographer for Coldwell Banker Island Preoperties' magazine Maui, A Property Portfolio. One of his photographs is on the cover of the current issue. Here , here and here, are some other examples of his work. The quality of Dan's work differentiates our clients' listings from other Maui real estate, especially other Maui oceanfront real estate.

To discuss the importance of photography and our approach more generally, please contact us.